A well done web site is only a beginning. A successful business site may include a target market domain name, a well designed target market web site and search engine optimization. Always make arrangements for web site management and content revisions.

Heads Up: Know where your domain name resides, when it expires and know where your web site is hosted, including account names, passwords and FTP address. It can be very unpleasant to have a falling out with your programmer and not have information for new services. Pornography and Gambling site developers are waiting for your Domain Name to expire. Miss your domain name renewal by one day and anyone can assume ownership of your domain name and your hard earned Internet traffic.

Caution: Very few web site programmers understand web site marketing or your business. The Internet is littered with very expensive web sites that cannot be found by the search engines and/or do not serve the purpose for which they were developed. Always make arrangements for web site management and content revisions.

Warning: Web site programmers are not likely to change or upgrade another programmer's web site - get it right first time around or face starting from scratch with a new programmer.

Contact World Marketing Service for target market web site optimization and other internet marketing alternatives that will attract new customers to your business.

1. Overall Look and Feel:

* Attractive and conveys appropriate branding and image.
* Uncluttered with focus on information.
* Conforming top and/or left side navigation.
* Avoid background colors that make text difficult to read.
* All browsers and all monitors show colors differently. Review your site on other computer systems.

2. Give Your Visitors a Reason To Look Around and Come Back:

* Provide fast access to useful information.
* Offer advice, entertainment and/or help on solving problems.
* Try regular sale specials and/or newsletters.
* Overall content should be reviewed and updated on regular basis.
* Providing links to other useful sites can serve several positive purposes.

3. Business sites require product or service information that is:

* Fast and easy to find.
* Fast and easy to order.
* Integrated with all other marketing efforts.

3. Loading Speed:

** When you build a site for a global audience, you must focus on loading speed. People are accustomed to sub-second response time. And thus, people hate waiting online. Always check how long it takes to load your web site on a 56 kbps modem, which has long been a benchmark. If itÕs more than 10 - 20 seconds, you are losing page visits to begin with and risk no return visit at worst. As a rule of thumb, each 2k adds approximately one second to loading time.

4. Graphics/Images

* The graphics and images should load fast and be consistent with your overall branding strategy.

5. Content

* Product and service blurbs should be short and to the point. The visitor has volunteered to enter your business - don't blind and confuse them with flashing word banners and catchy slogans.
* Give visitors a reason to contact you - plain and simple.
* Give visitors a reason to return to your business for future event or fresh information.

6. Navigation:

* Stick to top and/or left side navigation that is conforming throughout the web site.
* Key site topics stay in one area and sub topics go in the other.
* Visitor must reach the info within two clicks.
* Navigation subjects should relate to your target market key word search usage.

7. Search Engine Friendly:

* Identify the 6 - 8 key search words that will be used to find your site.
* Incorporate the key words into the page title and site description.
* Always have a link page for reciprical links.

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